Private aviation · SEO & AI searchRead the case study
Plexus Aviation
200%growth in organic traffic
38high-value keywords on page 1
35%more qualified leads
AIfeatured in AI-driven search results
App Store Optimization (ASO) · Mumbai
App Store Optimization that turns store visitors into installs
Your app's title, keywords, screenshots and ratings decide whether it shows up in App Store and Google Play search, and whether people install it. We optimise every field within Apple's and Google's limits, test creatives, localise for Indian languages and track installs from search.
- Keywords and metadata for both iOS and Google Play
- Screenshot, icon and preview tests to lift conversion
- Localisation for Hindi and other Indian languages
17+ yrsin web & search
5,137+projects delivered
★★★★★21 Google reviews
BKCMumbai office
Free ASO audit
Share your app's store links. We'll review your metadata, keywords, screenshots and ratings against competitors and send you the fixes.
No cost, no obligationReal people, not botsYour details stay private
Prefer to talk? +91 98195 55545 WhatsApp
Brands we have worked with
How app store search works
App stores have their own search rules
The App Store and Google Play index different fields. On iOS you get a 30-character name, a 30-character subtitle and a hidden 100-character keyword field. On Google Play, the 80-character short description and 4,000-character full description are indexed. Conversion then depends on your icon, screenshots, video and ratings.
What is App Store Optimization (ASO)?
App Store Optimization (ASO) improves how a mobile app ranks in Apple App Store and Google Play search and how many store visitors install it. The work covers keyword research, app name, subtitle, keyword field and description optimisation, icon, screenshot and video testing, custom product pages and store listings, localisation, ratings and review management, and tracking impressions, conversion rate and installs.
100
characters in the iOS keyword field, plus a 30-character name and subtitle
Source: Apple Developer80 / 4,000
character limits for Google Play's short and full descriptions
Source: Google Play Console Help50
custom store listings allowed per app on Google Play
Source: Google Play ConsoleWhy apps don't get installs
Four reasons your app isn't being found or installed
What we see most often in ASO audits.
01
Wasted metadata
Keywords repeated across fields, or the brand name using up precious characters.
02
Screenshots that don't sell
Screens of the interface with no headline or benefit.
03
Ratings dragging you down
Unanswered reviews and no prompt asking happy users to rate.
04
English only
No localisation for Hindi or regional-language users searching in their language.
What's included
Our ASO services
Search visibility and conversion, on both stores.
Start here
ASO audit
Your listing vs top competitors, on both stores.
- Keyword ranking and gap analysis
- Metadata and creative review
- Ratings and reviews review
Keywords
Keyword research & metadata
Every character used well.
- iOS name, subtitle and keyword field
- Google Play title and descriptions
- Keyword tracking by country
Creatives
Icon, screenshots & video
Assets that turn visitors into installs.
- Screenshot headlines and order
- Icon and preview video briefs
- Store listing experiments on Google Play
Pages
Custom product pages & listings
Different pages for different audiences.
- Apple custom product pages
- Google Play custom store listings
- Pages matched to ad campaigns
Reviews
Ratings & review management
Better ratings and replies.
- In-app rating prompt timing
- Review replies and themes
- Bug and feature feedback for your team
Growth
Localisation & web-to-app
Reach more users, from more places.
- Hindi and regional language listings
- App landing page SEO on your website
- Install tracking by source
Your free ASO audit
What you get, free
Share your store links. Within a few days you'll get:
- 1Keyword gapSearches your competitors rank for that you don't.
- 2Metadata rewrite suggestionsBetter use of every field on both stores.
- 3Creative reviewWhat your screenshots and icon say, and what they should say.
- 4A practical next-step planWhat we'd do first and what it would cost. No obligation.
Portfolio
Digital products built by our team
Nexgeno builds web and mobile apps, so we understand releases, analytics and store submissions.
Websites designed and built by our parent company, Nexgeno Technology. See the full portfolio
How we work
Our ASO process
Metadata changes take effect with each update or review cycle. Rankings and conversion improve over 4–12 weeks.
1
Week 1Audit
Keywords, metadata, creatives and ratings on both stores.
2
Week 2Keyword plan
Keyword map per field, store and language.
3
Weeks 2–4Metadata & creatives
New metadata and screenshot set, tested where possible.
4
Weeks 4–8Localise & test
Indian language listings and store experiments.
5
Every monthReport
Impressions, conversion rate, installs and keyword ranks.
Real client results
Results from our wider search work
Named clients, with published case studies.
Tours & experiences · MumbaiRead the case study
Passport Lifestyles
75%increase in organic traffic in 6 months
40%uptick in bookings, mainly US/UK/Europe tourists
Contentlocalised blog for foreign visitors
SEO+ technical + on-page
Fragrance ecommerce · WooCommerceRead the case study
Perfume Hut
961Ksearch impressions
7.46Knew organic visitors
50%of target keywords on page 1
SEO+ web design + branding
Results from our team and from case studies published by Nexgeno Technology. Some campaigns combined SEO with paid ads, as noted on each case study.
What clients say
ExcellentRated excellent on Google
★★★★★21 reviews on Google · read them all
★★★★★
"Since they started managing my SEO, I've seen a huge spike in both website traffic and patient bookings at my dental clinic. The improvement has been consistent…"
F
Feriha KhanDental clinic owner · Google review
★★★★★
"Once I teamed up with them for SEO services, my store's online presence exploded! … Sales have skyrocketed, and I'm receiving more calls than ever."
F
Faiz KhanMen's clothing store owner · Google review
Why choose us
Why app teams choose us
- ✓We build apps tooNexgeno builds web and mobile apps, so we work well with your developers.
- ✓Both storesSeparate strategies for the App Store and Google Play.
- ✓Indian marketLocalisation for Hindi and regional-language users.
- ✓Install-focusedWe track installs and conversion, not just rankings.
Honest SEO
What we won't do
- Buy fake installs or reviews
- Use competitor brand names in your metadata
- Stuff keywords into your app name against store guidelines
- Ask users for reviews in exchange for rewards
- Promise a guaranteed top ranking
Good SEO is built on work Google rewards over time. That's the only kind we do.
How much does ASO cost?
ASO is priced by the number of apps, stores and languages. Our SEO plans start at ₹11,000 / $130 a month; we quote after the free ASO audit.
FAQs
App store optimisation questions, answered
Can't see your question? Ask us directly. A specialist will reply.
What's the difference between ASO and SEO?
SEO helps your website rank in Google. ASO helps your app rank in the App Store and Google Play and get installed. They use different ranking fields and signals, and work well together.
How long until installs grow?
Metadata and creative changes take effect after your next update or review. Ranking and conversion improvements usually show within 4–12 weeks.
Do you optimise for iOS and Android?
Yes. The App Store and Google Play index different fields, so we create separate keyword and metadata plans for each.
Do you design screenshots?
We plan the screenshot story, headlines and order, and brief your designers, or ours at Nexgeno, to produce them.
How do keywords work on iOS vs Google Play?
On iOS, the name, subtitle and a hidden 100-character keyword field are indexed. On Google Play, the title, short description and full description are indexed, so the description text matters more.
Can you improve our ratings?
Yes, by timing in-app rating prompts well, replying to reviews and passing feedback to your product team. We never buy or incentivise reviews.
What does ASO cost?
It depends on the number of apps, stores and languages. We quote after the free audit.
Do you run app install ads?
We can align custom product pages and store listings with Apple Search Ads and Google App campaigns, and advise on campaigns.
Free ASO audit
Turn store visitors into installs
Share your app's store links. We'll show you the keyword and creative changes that will make the biggest difference.
+91 98195 55545Call us, 9am to 6pmWhatsApp usQuick replies on working days
Pinnacle Corporate Park, BKCOffice 17, 1st Floor, Mumbai 400051
Free ASO audit
Takes 30 seconds. A specialist will get back to you with your results.
No cost, no obligationYour details stay private